Economics is about exchange- people, businesses, and other organizations exchanging one thing for another. Production is about making that something of value which is exchanged. Accounting is about recording and reporting exchanges. Marketing is about making those exchanges happen, and about establishing the environment in which they can happen. In the very crude economies that characterized human existence before the twentieth century, and that still do exist in many parts of the world, marketing is not central to exchange. But in our current economic order, which happily involves making many economic choices, the role of marketing is central.
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Book Description Mcgraw-Hill College. Hardcover. Book Condition: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G0070047219I3N00
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Book Description Mcgraw-Hill College, 1988. Hardcover. Book Condition: Good. Dust Jacket Condition: no dust cover. Name on 1st page. Book in good condition with some shelf wear. No dust cover. **International and Expedited shipping is unavailable for this item.** Next business day shipping with USPS tracking. Satisfaction guaranteed. Bookseller Inventory # 170110025
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Book Description McGraw - Hill, New York, 1988. Soft Cover. Book Condition: Fair. International Edition. Size: 4to International Edition. Bookseller Inventory # 000371