Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage

4 avg rating
( 1 ratings by GoodReads )
 
9780070056718: Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage

Product design is increasingly crucial to success in the international marketplace. This illustrated work offers managers analyses and practical advice to help their companies manage the design process and integrate it into corporate strategy. In addition, it presents a look at the inner workings of two companies: Herman Miller, Inc and NV Philips. Robert Blaich held high-level design positions at both of these companies. Here, he discusses how they successfully manage the design function for impressive results. Offering practical advice, he also cites 10 critical design management issues that must be tackled by design managers as well as their marketing, technical and production colleagues.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Blaich, Robert; Blaich, Janet
Published by Mcgraw-Hill (1992)
ISBN 10: 0070056714 ISBN 13: 9780070056718
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill, 1992. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070056714

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.98
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Blaich, Robert; Blaich, Janet
Published by Mcgraw-Hill (1992)
ISBN 10: 0070056714 ISBN 13: 9780070056718
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill, 1992. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-41-5610005

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 99.52
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

3.

Blaich, Robert; Blaich, Janet
ISBN 10: 0070056714 ISBN 13: 9780070056718
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800700567181.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 137.94
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds