This revision brings this survey of the various careers and disciplines within the field of business through the 90s and beyond. It covers such topics of recent interest as ethics and corporate social responsibility, multicultural management, global marketing and quality.
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This book presents a wealth of information about business. Readers will appreciate the bookÕs up-to-date, real-life examples, in-depth coverage, and lively writing style. Hundreds of small and large companies are spotlighted as are the issues their managers and employees struggle with every day. Each example has been selected from real business situations and offers the opportunity to learn from other peopleÕs successes and failures. The book also focuses on important current issues such as Cultural Diversity; Ethics; Global Business; the High-Tech Revolution; and Gaining a Competitive Edge. Unique features allow readers to build business skills including personal interviews, panel discussions, oral and written reports, and letter writing. It also includes a feature that exposes readers to the role of geography in daily business decisions. The ninth edition of Business Today has been revised to spotlight major business challenges within five well-integrated themes: Thinking Globally and Committing to a Culturally Diverse and Changing Workforce; Keeping Pace with Technology and the Internet while Embracing Innovation; Behaving in an Ethically and Socially Responsible Manner; Supporting Quality Initiatives and Achieving Customer Satisfaction; and Starting and Managing a Small Business in TodayÕs Competitive Environment. An essential resource for every business owner and professional.From the Back Cover:
This best-selling book presents a balanced view of business—the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.
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Book Description Mcgraw-Hill College, 1992. Hardcover. Book Condition: New. 7 Sub. Bookseller Inventory # DADAX0070068216
Book Description Mcgraw-Hill College, 1992. Hardcover. Book Condition: New. book. Bookseller Inventory # 70068216