Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)

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9780070068476: Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)
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This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

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9780071138529: Advertising Excellence

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ISBN 10:  0071138528 ISBN 13:  9780071138529
Publisher: McGraw-Hill Education (ISE Editi..., 1994
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9780070745933: Advertising Excellence,

1995, 1995
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