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This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.
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Book Description McGraw-Hill College. Hardcover. Condition: New. 007006847X New Condition. Seller Inventory # NEW99.3122104
Book Description Mcgraw-Hill College, 1994. Hardcover. Condition: New. International Edition. International Edition. Seller Inventory # DADAX007006847X
Book Description Condition: New. New. Seller Inventory # STR-007006847x