Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)

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9780070068476: Advertising Excellence (MCGRAW HILL SERIES IN MARKETING)
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This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

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Bovee, Courtland L., Thill, John V.
Published by Mcgraw-Hill College (1994)
ISBN 10: 007006847X ISBN 13: 9780070068476
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Bovee, Courtland L.; Thill, John V.
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Courtland L. Bovee, John V. Thill, George P. Dovel (Contributor)
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