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9780070068797: Marketing (MCGRAW HILL SERIES IN MARKETING)
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This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and inviting without compromising academic strengths. The text presents hundreds of examples that hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by "Facing A Marketing Challenge" and "A Case For Critical Thinking: Meeting A Marketing Challenge" - thought-provoking scenarios from real companies that let students examine and emulate decisions faced by marketing executives.

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Courtland L. Bovee; Michael J. Houston; John V. Thill
Published by McGraw-Hill College (1994)
ISBN 10: 0070068798 ISBN 13: 9780070068797
New Hardcover Quantity Available: 1
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(Portland, ME, U.S.A.)

Book Description McGraw-Hill College, 1994. Condition: New. book. Seller Inventory # M0070068798

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