ADVERTISEMENT AND PROMOTIONS: AN IMC PERSPECTIVE

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9780070080317: ADVERTISEMENT AND PROMOTIONS: AN IMC PERSPECTIVE

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Alan D'Souza,Kruti Shah
ISBN 10: 0070080313 ISBN 13: 9780070080317
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Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABESTTND4987

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2.

Alan D'Souza,Kruti Shah
ISBN 10: 0070080313 ISBN 13: 9780070080317
New Softcover Quantity Available: 5
International Edition
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bookscollection
(Delhi, DELHI, India)
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Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEDUPPP3770

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Alan D?Souza,Kruti Shah
Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)
ISBN 10: 0070080313 ISBN 13: 9780070080317
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Book Condition: New. First edition. 18 x 24 cm. The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects Table of contents PART 1: UNDERSTANDING INTEGRATED MARKETING COMMUNICATIONS Chapter 1. An Introduction to Integrated Marketing Communications Chapter 2. IMC as an Integral Part of Marketing Strategy PART 2: THE IMC PROGRAM SITUATIONAL ANALYSIS Chapter 3. Understanding Consumer Behavior Chapter 4. Understanding the Communications Process Chapter 5. Structure of the Advertising & Promotions World PART 3: ADVERTISING Chapter 6. Advertising Research Chapter 7. Advertising Strategy Chapter 8. Finding the Big Idea Chapter 9. Creative Execution in Advertising Chapter 10. Creative Execution and Design in Print Chapter 11. Creative Execution on Radio Chapter 12. Creative Execution on Television Chapter 13. Creative Execution Online PART 4: OTHER PROMOTION TOOLS Chapter 14. Sales Promotion Chapter 15. Direct Marketing Chapter 16. Public Relations, Publicity and Corporate Advertising Chapter 17. Unconventional Promotional Media (includes mobile advertising) PART 5: MEDIA PLANNING AND STRATEGY Chapter 18. Print Media Chapter 19. Broadcast Media Chapter 20. Support Media Chapter 21. Developing the Media Plan Chapter 22. Promotion Objectives and Budget Determination Chapter 23. Monitoring, Evaluation and Controlling Promotions Chapter 24. The Legal, Ethical and Economic Environments of Promotions APPENDIX Appendix 1: Presenting Advertising Ideas Appendix 2: Landing the Coveted Ad Job Printed Pages: 1017. Bookseller Inventory # 24113

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4.

Alan D’Souza,Kruti Shah
Published by Tata McGraw-Hill Education Pvt. Ltd. (2008)
ISBN 10: 0070080313 ISBN 13: 9780070080317
New Softcover First Edition Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2008. Softcover. Book Condition: New. First edition. 18 x 24 cm. The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects Table of contents PART 1: UNDERSTANDING INTEGRATED MARKETING COMMUNICATIONS Chapter 1. An Introduction to Integrated Marketing Communications Chapter 2. IMC as an Integral Part of Marketing Strategy PART 2: THE IMC PROGRAM SITUATIONAL ANALYSIS Chapter 3. Understanding Consumer Behavior Chapter 4. Understanding the Communications Process Chapter 5. Structure of the Advertising & Promotions World PART 3: ADVERTISING Chapter 6. Advertising Research Chapter 7. Advertising Strategy Chapter 8. Finding the Big Idea Chapter 9. Creative Execution in Advertising Chapter 10. Creative Execution and Design in Print Chapter 11. Creative Execution on Radio Chapter 12. Creative Execution on Television Chapter 13. Creative Execution Online PART 4: OTHER PROMOTION TOOLS Chapter 14. Sales Promotion Chapter 15. Direct Marketing Chapter 16. Public Relations, Publicity and Corporate Advertising Chapter 17. Unconventional Promotional Media (includes mobile advertising) PART 5: MEDIA PLANNING AND STRATEGY Chapter 18. Print Media Chapter 19. Broadcast Media Chapter 20. Support Media Chapter 21. Developing the Media Plan Chapter 22. Promotion Objectives and Budget Determination Chapter 23. Monitoring, Evaluation and Controlling Promotions Chapter 24. The Legal, Ethical and Economic Environments of Promotions APPENDIX Appendix 1: Presenting Advertising Ideas Appendix 2: Landing the Coveted Ad Job Printed Pages: 1017. Bookseller Inventory # 24113

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