Business Marketing: Text & Cases

3.5 avg rating
( 2 ratings by Goodreads )
 
9780070083257: Business Marketing: Text & Cases

This Business marketing text is unique in its emphasis on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. The additions and changes shows, in a realistic way, the emerging trends in business marketing practices. In particular, the following new features have been included in the third edition. This book focuses on the needs and interests of an Indian reader. Its emphasis is on global thinking, but its plan is to act locally. The organisation of this book is based on the current marketing thinking and new ideas to meet the new challenges.

"synopsis" may belong to another edition of this title.

About the Author:

Bachelor of Engineering (Electrical) from Pune Engineering College and Postgraduate Diploma in Business Administration from Indian Institute of Management, Ahmedabad. He has been Dean and Professor of Marketing at a private management institute at Bangalore. Professor Havaldar has a successful track record in the Industry too. He was in the Industry for over 30 years.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

HAVALDAR
Published by MCGRAW-HILL EDUCATION (INDIA) LTD
ISBN 10: 0070083258 ISBN 13: 9780070083257
New Quantity Available: 10
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description MCGRAW-HILL EDUCATION (INDIA) LTD. Book Condition: New. Bookseller Inventory # AVS-9780070083257

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.94
Convert Currency

Add to Basket

Shipping: US$ 4.71
From India to U.S.A.
Destination, Rates & Speeds

2.

Krishna K. Havaldar
Published by Tata McGraw-Hill Education Pvt. Ltd. (2010)
ISBN 10: 0070083258 ISBN 13: 9780070083257
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2010. Softcover. Book Condition: New. 3rd edition. This Business marketing text is unique in its emphasis on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. The additions and changes shows, in a realistic way, the emerging trends in business marketing practices. In particular, the following new features have been included in the third edition.This book focuses on the needs and interests of an Indian reader. Its emphasis is on global thinking, but its plan is to act locally. The organisation of the book is based on the current marketing thinking and new ideas to meet the new challenges. TABLE OF CONTENTS: 1. The Nature of Business Marketing 2. Understanding Business Markets and Environment 3. Organisational Buying and Buying Behaviour 4. Buyer-Seller Relationship 5. Business Marketing Intelligence and Marketing Research 6. Segmenting, Targeting and Positioning in Business Marketing 7. Product and Brand Strategy 8. New Product Development and Marketing of Business Services 9. Business Marketing Channels and Market Logistics 10. Managing the Personal Selling Function 11. Business Marketing Communication 12. Pricing in Business Marketing 13. Planning, Implementation, and Control in Business Marketing 14. Business-to-Business (Industrial) Marketing through Electronic Commerce 15. International Business Marketing Integrated Cases 1. Metal Products India Limited 2. Star Engineering Company Ltd 3. Star Material Handling Company Ltd 4. Precision Steel Tubes Ltd 5. Sigma Telecom Company 6. Plastic Technologies (India) Ltd 7. Alfa Networks 8. ROBO KNON 9. Shah and Company?New Training Package for Sales Personnel 10. Electrical Equipment Ltd 11. Saragam Aluminium Limited 12. Hindustan Engineering and Automotive Products Ltd 13. Information Solutions, Inc 14. Karnataka Gears Ltd 15. Structural Engineering Consultants Ltd 16. 4S India Ltd 17. IMS Company Ltd 18. Optotech Systems Pvt. Ltd 19. BT Technologies 20. Nammura Hotel Ltd 21. TNM Systems, Inc 22. NM Technologies Ltd Printed Pages: 572. Bookseller Inventory # 19975

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.38
Convert Currency

Add to Basket

Shipping: US$ 4.70
From India to U.S.A.
Destination, Rates & Speeds

3.

HAVALDAR
Published by MCGRAW-HILL EDUCATION (INDIA) LTD
ISBN 10: 0070083258 ISBN 13: 9780070083257
New Quantity Available: 10
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description MCGRAW-HILL EDUCATION (INDIA) LTD. Book Condition: New. Bookseller Inventory # AVS-9780070083257

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.94
Convert Currency

Add to Basket

Shipping: US$ 5.89
From India to U.S.A.
Destination, Rates & Speeds

4.

Krishna K. Havaldar
Published by Tata McGraw-Hill Education Pvt. Ltd. (2010)
ISBN 10: 0070083258 ISBN 13: 9780070083257
New Softcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2010. Softcover. Book Condition: New. 3rd edition. This Business marketing text is unique in its emphasis on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. The additions and changes shows, in a realistic way, the emerging trends in business marketing practices. In particular, the following new features have been included in the third edition.This book focuses on the needs and interests of an Indian reader. Its emphasis is on global thinking, but its plan is to act locally. The organisation of the book is based on the current marketing thinking and new ideas to meet the new challenges. TABLE OF CONTENTS: 1. The Nature of Business Marketing 2. Understanding Business Markets and Environment 3. Organisational Buying and Buying Behaviour 4. Buyer-Seller Relationship 5. Business Marketing Intelligence and Marketing Research 6. Segmenting, Targeting and Positioning in Business Marketing 7. Product and Brand Strategy 8. New Product Development and Marketing of Business Services 9. Business Marketing Channels and Market Logistics 10. Managing the Personal Selling Function 11. Business Marketing Communication 12. Pricing in Business Marketing 13. Planning, Implementation, and Control in Business Marketing 14. Business-to-Business (Industrial) Marketing through Electronic Commerce 15. International Business Marketing Integrated Cases 1. Metal Products India Limited 2. Star Engineering Company Ltd 3. Star Material Handling Company Ltd 4. Precision Steel Tubes Ltd 5. Sigma Telecom Company 6. Plastic Technologies (India) Ltd 7. Alfa Networks 8. ROBO KNON 9. Shah and Company?New Training Package for Sales Personnel 10. Electrical Equipment Ltd 11. Saragam Aluminium Limited 12. Hindustan Engineering and Automotive Products Ltd 13. Information Solutions, Inc 14. Karnataka Gears Ltd 15. Structural Engineering Consultants Ltd 16. 4S India Ltd 17. IMS Company Ltd 18. Optotech Systems Pvt. Ltd 19. BT Technologies 20. Nammura Hotel Ltd 21. TNM Systems, Inc 22. NM Technologies Ltd Printed Pages: 572. Bookseller Inventory # 19975

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.38
Convert Currency

Add to Basket

Shipping: US$ 5.88
From India to U.S.A.
Destination, Rates & Speeds