Advertising in the Market Place (The Gregg/McGraw-Hill marketing series)

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9780070090316: Advertising in the Market Place (The Gregg/McGraw-Hill marketing series)

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Burke, John D.
Published by McGraw-Hill Inc.,US
ISBN 10: 0070090319 ISBN 13: 9780070090316
Used Hardcover Quantity Available: 1
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Green Earth Books
(Portland, OR, U.S.A.)
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Book Description McGraw-Hill Inc.,US. Hardcover. Book Condition: Fair. Bookseller Inventory # G0070090319I5N00

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2.

Burke, John D.
Published by McGraw-Hill Book Company, Inc., New York, New York, U.S.A. (1973)
ISBN 10: 0070090319 ISBN 13: 9780070090316
Used Hardcover First Edition Quantity Available: 1
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Glued To The Tube Books
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Book Description McGraw-Hill Book Company, Inc., New York, New York, U.S.A., 1973. Illustrated Hardcover. Book Condition: Very Good. No Jacket. First Edition {First Printing}. 8vo - over 7¾" - 9¾" tall. "ADVERTISING IN THE MARKETPLACE supplies the student with the necessary knowledge and proficiency to handle the advertising task either as a small advertiser or as a member of a large marketing organization or advertising agency. Since all advertising requires the completion of nine basic steps, the student learns what these steps are and how to perform each one." This book has 440 pages and is illustrated throughout. Bookseller Inventory # 004911

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