MADAAN Fundamentals of Retailing 1ED

ISBN 13: 9780070091498

Fundamentals of Retailing 1ED

 
9780070091498: Fundamentals of Retailing 1ED

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1.

MADAAN
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070091498 ISBN 13: 9780070091498
New Softcover First Edition Quantity Available: > 20
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BookVistas
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. First edition. This book is designed to give a thorough idea about retail practices in India and other parts of the world by integrating dynamics of retail environment with the theoretical framework. An ideal textbook for short term certificate and diploma courses in Retailing Management. Also a good source of reference for practitioners. Table of contents Chapter 1. Basic Concepts of Retailing Chapter 2. Evolution of Retailing and Indian Retail Scenario Chapter 3. Types of Retailers- Store Based Retail Formats Chapter 4. Multichannel Retailing- Non Store Based Retail Formats Chapter 5. Customer Buying Behavior and Retail Strategies Chapter 6. Financial Performance Measures Chapter 7. Retail Locations and Site Selection Chapter 8. Procurement of Merchandise and Inventory Management Chapter 9. Category Management Chapter 10. Pricing in Retail Chapter 11. Hiring and Managing Human Resources in Retail Organisations Chapter 12. Store Layout & Design and Visual Merchandising Chapter 13. Promotional Mix in Retailing Chapter 14. Promotional Mix in Retailing Chapter 15. Supply Chain Management & Logistics in Retail Chapter 16. Customer Retention - CRM, Loyalty Programmers and Customer Services Printed Pages: 336. Bookseller Inventory # 21694

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2.

MADAAN
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070091498 ISBN 13: 9780070091498
New Softcover First Edition Quantity Available: > 20
Seller
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. First edition. This book is designed to give a thorough idea about retail practices in India and other parts of the world by integrating dynamics of retail environment with the theoretical framework. An ideal textbook for short term certificate and diploma courses in Retailing Management. Also a good source of reference for practitioners. Table of contents Chapter 1. Basic Concepts of Retailing Chapter 2. Evolution of Retailing and Indian Retail Scenario Chapter 3. Types of Retailers- Store Based Retail Formats Chapter 4. Multichannel Retailing- Non Store Based Retail Formats Chapter 5. Customer Buying Behavior and Retail Strategies Chapter 6. Financial Performance Measures Chapter 7. Retail Locations and Site Selection Chapter 8. Procurement of Merchandise and Inventory Management Chapter 9. Category Management Chapter 10. Pricing in Retail Chapter 11. Hiring and Managing Human Resources in Retail Organisations Chapter 12. Store Layout & Design and Visual Merchandising Chapter 13. Promotional Mix in Retailing Chapter 14. Promotional Mix in Retailing Chapter 15. Supply Chain Management & Logistics in Retail Chapter 16. Customer Retention - CRM, Loyalty Programmers and Customer Services Printed Pages: 336. Bookseller Inventory # 21694

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