With great passion and immediacy, noted Business Week journalist John Byrne chronicles the dramatic and painful story of Colleen Swanson, who was permanently disfigured as a result of silicone breast implants, and her husband, John, one of the architects of Dow-Corning's official public relations response maintaining that silicone breast implants were completely safe.
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Colleen Swanson had silicone breast implants and a thick file of baffling medical problems to go with them. her husband, John, worked for Dow Corning, the implant maker, as a loyal spokesman and public conscience. The Swansons' agonizing personal and professional saga, and the alleged corporate cover-up behind it, have been unforgettably chronicled in Informed Consent. It is a true story that has mesmerized and enrage the nation.From Publishers Weekly:
This wrenching, compelling personal story raises vital questions for corporate ethics programs. Michigan executive John Swanson, creator and overseer of Dow Corning's ethics program, faced a moral crisis when his wife, Colleen, began experiencing problems that she attributed to her Dow-manufactured silicone breast implants: severe migraines, debilitating joint and back pain, numbness in her arms and hands and extreme fatigue. In 1991, she underwent removal of the leaking implants, which had been in her chest for 17 years. Her husband then recused himself from Dow's silicone breast implant business, telling his employers that he would no longer help the company defend itself against the growing onslaught of criticism and lawsuits. He had gradually come to believe that Dow had failed to fully inform women of the known risks and had ignored numerous opportunities to get out of the implant business gracefully. Colleen Swanson settled a lawsuit against Dow Corning out of court in 1993, and her husband, stigmatized at work, retired that same year. Byrne (Whiz Kids) is a writer for Business Week. 75,000 first printing; $80,000 ad/promo; first serial to Business Week; author tour.
Copyright 1995 Reed Business Information, Inc.
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