Strategic Management: Concepts and Applications (McGraw-Hill Series in Management)

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9780070104587: Strategic Management: Concepts and Applications (McGraw-Hill Series in Management)
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For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.

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Other Popular Editions of the Same Title

9780256151589: Strategic Management: Concepts and Applications

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ISBN 10:  025615158X ISBN 13:  9780256151589
Publisher: Richard d Irwin, 1995
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McGraw..., 1990
Softcover

9780070744905: Strategic Management: Concepts and Applications: Transparency Masters

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9780394359205: Strategic Management:Concepts and Applications

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9780071008389: Strategic Management: Concepts and Applications

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