Exhibit Marketing: A Survival Guide for Managers

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9780070106697: Exhibit Marketing: A Survival Guide for Managers

This practical guide covers every vital element of a successful exhibit program, from planning to implementation to post-show follow-up. It also offers guidance for picking the right shows, setting exhibit goals, and managing a budget. This all-new edition of the professional's classic resource is a must have for first-time exhibitors, marketing managers, and trade show pros.

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This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.

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Chapman, E.A.
Published by McGraw Hill Higher Education (1987)
ISBN 10: 007010669X ISBN 13: 9780070106697
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Chapman, E.A.
Published by McGraw Hill Higher Education (1987)
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Published by McGraw Hill Higher Education
ISBN 10: 007010669X ISBN 13: 9780070106697
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