This practical guide covers every vital element of a successful exhibit program, from planning to implementation to post-show follow-up. It also offers guidance for picking the right shows, setting exhibit goals, and managing a budget. This all-new edition of the professional's classic resource is a must have for first-time exhibitors, marketing managers, and trade show pros.
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This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.
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Book Description McGraw Hill Higher Education, 1987. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-X9-1460001
Book Description McGraw Hill Higher Education. Hardcover. Book Condition: New. 007010669X New Condition. Bookseller Inventory # NEW6.0926616