Exhibit Marketing: A Success Guide for Managers

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9780070112322: Exhibit Marketing: A Success Guide for Managers
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A guide to every phase of a successful marketing exhibit, from planning to post-show follow-up. Numerous checklists and sample forms supplement sections geared to varying levels of interest and experience in the planning process, budgeting, creating and managing an exhibit, exhibit design and structure, and staff selection and training. This second edition features new chapters on international exhibits and useful computer applications. Annotation copyright Book News, Inc. Portland, Or.

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About the Author:

Edward A. Chapman, Jr. is the founder of Sextant Communications.

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Other Popular Editions of the Same Title

9780070106697: Exhibit Marketing: A Survival Guide for Managers

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ISBN 10:  007010669X ISBN 13:  9780070106697
Publisher: McGraw Hill Higher Education, 1987
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