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A guide to every phase of a successful marketing exhibit, from planning to post-show follow-up. Numerous checklists and sample forms supplement sections geared to varying levels of interest and experience in the planning process, budgeting, creating and managing an exhibit, exhibit design and structure, and staff selection and training. This second edition features new chapters on international exhibits and useful computer applications. Annotation copyright Book News, Inc. Portland, Or.
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Edward A. Chapman, Jr. is the founder of Sextant Communications.
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Book Description McGraw-Hill, 1995. Condition: New. book. Seller Inventory # M0070112320
Book Description McGraw-Hill Companies, 1995. Hardcover. Condition: New. 2 Sub. Seller Inventory # DADAX0070112320