The Disney Way

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9780070120648: The Disney Way

"I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.

Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.

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From the Back Cover:

Dream. Believe. Dare. Do.

These are the four pillars upon which the phenomenally successful Walt Disney Company is based. And these are the concepts that can help any business harness the magic of Disney and soar beyond the limits of traditional management. Transfrom your company using the magic of Disney.

"As Bill and Lynn's string of successful clients attest, the principles of good management that form The Disney Way can work their magic on any organization, including yours."­­From the foreword by Fred Wiersema, Business strategist and coauthor of best-selling The Discipline of Market Leaders

"This book is all about the real magic: simulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you."­­Kenneth H. Blanchard, best-selling author

About the Author:

Bill Capodagli, Managing Partner of Capodagli Jackson Consulting, brings managerial experience at several top consulting firms and graduate-level teaching experience to the firm. He is a popular speaker at both national and international conferences where he teaches audiences to implement the Disney business model.

Lynn Jackson, Bill's partner in Capodagli Jackson Consulting, has an extensive background in organizational development, and has successfully implemented the Disney principles in numerous organizations.

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William Capodagli; Lynn Jackson
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