9780070144965: Advertising & Promotion

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1.

George Belch,Michael Belch,Keyoor Purani
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
New Softcover Quantity Available: > 20
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BookVistas
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. 5th or later edition. This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC). Printed Pages: 1112. Bookseller Inventory # 17244

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2.

George Belch,Michael Belch,Keyoor Purani
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
New Softcover Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. 5th or later edition. This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC). Printed Pages: 1112. Bookseller Inventory # 17244

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3.

George Belch,Michael Belch,Keyoor Purani
Published by Tata Mcgraw Hill (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
New Paperback Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Tata Mcgraw Hill, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0070144966

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