This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Interesting cases and examples for advertising and promotions. How does advertising work in the real marketing? The book will give you a specific explanation.
"synopsis" may belong to another edition of this title.
Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Condition: New. 5th or later edition. This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC). Printed Pages: 1112. Seller Inventory # 17244
Book Description McGraw-Hill, 2009. Condition: New. book. Seller Inventory # M0070144966