Belch Belch Advertising & Promotion

ISBN 13: 9780070144965

Advertising & Promotion

 
9780070144965: Advertising & Promotion
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Interesting cases and examples for advertising and promotions. How does advertising work in the real marketing? The book will give you a specific explanation.

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9780071284400: Advertising and Promotion

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ISBN 10:  0071284400 ISBN 13:  9780071284400
Publisher: McGraw-Hill, 2008
Softcover

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George Belch,Keyoor Purani,Michael Belch
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Condition: New. 5th or later edition. This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC). Printed Pages: 1112. Seller Inventory # 17244

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Belch Belch
Published by McGraw-Hill (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
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Book Description McGraw-Hill, 2009. Condition: New. book. Seller Inventory # M0070144966

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