Belch Belch Advertising & Promotion

ISBN 13: 9780070144965

Advertising & Promotion

 
9780070144965: Advertising & Promotion

This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to advertising and promotion from integrated marketing communication perspective (imc).

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George Belch,Keyoor Purani,Michael Belch
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. 5th or later edition. This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC). Printed Pages: 1112. Bookseller Inventory # 17244

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George Belch,Keyoor Purani,Michael Belch
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
New Softcover Quantity Available: > 20
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A - Z Books
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. 5th or later edition. This text will introduce students to this fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations promotional programs than just advertising. Discusses the leading marketers and theirs agencies approach to Advertising and Promotion from Integrated Marketing Communication Perspective (IMC). Printed Pages: 1112. Bookseller Inventory # 17244

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George Belch,Michael Belch,Keyoor Purani
Published by Tata Mcgraw Hill (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
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Book Description Tata Mcgraw Hill, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0070144966

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Belch, Belch
Published by McGraw-Hill (2009)
ISBN 10: 0070144966 ISBN 13: 9780070144965
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Book Description McGraw-Hill, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110070144966

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