SETHI Business Communication

ISBN 13: 9780070146617

Business Communication

 
9780070146617: Business Communication
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The book is designed to comprehensively cover the course requirements of management programmes, where business communication is taught as a subject. It follows a simple and needs based approach and covers, apart from aspects of communication such as reading, writing, and listening, topics such as business etiquettes, negotiations, presentations etc. It also discusses the contemporary issues in communication. The book has a blend of theoretical and application based approach, and the coverage of the book has been designed keeping in view the industry requirements as well as feedback received by the authors from the students and teachers of communication.

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Book Description McGraw-Hill Education, 2009. Softcover. Condition: New. First edition. The book is designed to comprehensively cover the course requirements of management programmes, where business communication is taught as a subject. It follows a simple and needs based approach and covers, apart from aspects of communication such as reading, writing, and listening, topics such as business etiquettes, negotiations, presentations etc. It also discusses the contemporary issues in communication. The book has a blend of theoretical and application based approach, and the coverage of the book has been designed keeping in view the industry requirements as well as feedback received by the authors from the students and teachers of communication. Table of contents Chapter 1. Fundamentals of Communication Chapter 2. Effective Listening and Reading Chapter 3. Principles of Effective Business Writing Chapter 4. Basic Official Correspondence Chapter 5. Technical Writing Chapter 6. Preparing Curriculum Vitae Chapter 7. Group Discussions Chapter 8. Meetings Chapter 9. Negotiations Chapter 10. Effective Presentations Chapter 11. Etiquette Chapter 12. Analysis of Cases Chapter 13. English for Business Communication Printed Pages: 352. Seller Inventory # 24110

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