Marketing (with CD) (Special Indian Edition)

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9780070151567: Marketing (with CD) (Special Indian Edition)

This completely updated edition of the well-known text book on marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship.this special indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in india.

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Published by Mc Graw Hill India (2011)
ISBN 10: 0070151563 ISBN 13: 9780070151567
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Book Description Mc Graw Hill India, 2011. Soft cover. Book Condition: New. International Edition. Territorial restriction maybe printed on the book. International Edition. Different ISBN and Cover image but contents are same as US edition. Bookseller Inventory # 340710

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Book Description McGraw Hill Education Pvt. Ltd. N.A. Book Condition: New. International Edition. Bookseller Inventory # 323196

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Book Description Book Condition: New. Brand New Book In Mint condition. Shipping with Trackable Method. No APO/FPO Addresses Please. Bookseller Inventory # 9780070151567NHS

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Book Description Softcover. Book Condition: New. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN are same as ISBN stated with similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We do not ship to PO Box addresses. International Edition Textbooks may bear a label Not for sale in the U.S. or Canada etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # ABIN1426140

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Book Description Tata McGraw-Hill. Book Condition: New. 0070151563 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # RI9780070151567

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Book Description McGraw Hill Education, 2009. Softcover. Book Condition: New. 5th or later edition. This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India. TABLE OF CONTENTS: Part One: Nature And Scope Of Marketing 1. The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part Two: Identifying And Selecting Markets 4. Consumer Markets and Buying Behavior 5. Business Markets and Buying Behavior 6. Market Segmentation, Targeting and Positioning 7. Marketing Research and Market Information Part Three: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part Four: Price 12. Price Determination 13. Pricing Strategies Part Five: Distribution 14. Channels of Distribution 15. Retailing 16. Wholesaling and Physical Distribution Part Six: Promotion 17. Integrated Marketing Communications 18. Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part Seven: Managing The Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22. Marketing and the Information Economy Printed Pages: 904. Bookseller Inventory # 19018

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Ajay Pandit,Bruce Walker,Michael Etzel,William Stanton
Published by McGraw Hill Education (2009)
ISBN 10: 0070151563 ISBN 13: 9780070151567
New Softcover Quantity Available: > 20
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Book Description McGraw Hill Education, 2009. Softcover. Book Condition: New. 5th or later edition. This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India. TABLE OF CONTENTS: Part One: Nature And Scope Of Marketing 1. The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part Two: Identifying And Selecting Markets 4. Consumer Markets and Buying Behavior 5. Business Markets and Buying Behavior 6. Market Segmentation, Targeting and Positioning 7. Marketing Research and Market Information Part Three: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part Four: Price 12. Price Determination 13. Pricing Strategies Part Five: Distribution 14. Channels of Distribution 15. Retailing 16. Wholesaling and Physical Distribution Part Six: Promotion 17. Integrated Marketing Communications 18. Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part Seven: Managing The Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22. Marketing and the Information Economy Printed Pages: 904. Bookseller Inventory # 19018

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Book Description Paperback. Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # I9780070151567

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