Marketing of Information Technology: Concepts, Products, Services and Intellectual Property Rights

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9780070152939: Marketing of Information Technology: Concepts, Products, Services and Intellectual Property Rights

"The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services. A distilled account of the author's first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage – from concept to post-sales support – thereby improving the probability of its success in the market. Marketing of Information Technology covers: • Introduction to the primary ware of IT – concepts, products, services and intellectual property rights. • Cost and pricing of IT wares, and ""free and open"" wares. • Requirements for marketing of IT – globalization, technical marketing, branding, launching, and technical support. • Indian IT market scenario and marketing This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT."

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About the Author:

K Venkatesh has been teaching "Marketing of IT" course at IIM Bangalore since 2003. He has delivered lectures at the University of Michigan Law School, and Indian Institute of Science, Bangalore, and has also taught at the padre Conceicao College of Engineering, Goa. He has 14 years of experience in the IT industry in various areas such as designing, launching and marketing of IT products and services with reputed organizations like Adobe Systems Inc., Aventail, Wipro, and Centre for Development of Advanced Computing (C-DAC). An engineering graduate from Bangalore University, Venkatesh holds a post graduate degree in Software Enterprise Management (PGSEM) from IIM Bangalore.

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