SALES & MARKETING : A TEXTBOOK FOR THE HOSPITALITY INDUSTRY

 
9780070153233: SALES & MARKETING : A TEXTBOOK FOR THE HOSPITALITY INDUSTRY

The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the national council for hotel management & catering technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services.

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1.

Sudhir Andrews
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 007015323X ISBN 13: 9780070153233
New Softcover First Edition Quantity Available: > 20
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BookVistas
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. First edition. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management & Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services. Table of contents Chapter 1. Introduction to Marketing and Services Chapter 2. Marketing Environment and Market Research Chapter 3. Consumer Behaviour in Services and the Future Guest Chapter 4. Hospitality Products and Service Chapter 5. Hospitality Pricing Strategies and Policies Chapter 6. Hospitality "Place" Strategies and Distribution Channels Chapter 7. Hospitality Sales Chapter 8. Hospitality Promotion,Advertising,and Public Relations Chapter 9. People as a Marketing Proposition Chapter 10. Physical Evidence as a Marketing Strategy Chapter 11. Processes as a Marketing Support Chapter 12. Strategic Marketing Planning and Control Bibliography Glossary Printed Pages: 240. Bookseller Inventory # 16873

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2.

Sudhir Andrews
Published by Tata McGraw-Hill Education Pvt. Ltd. (2009)
ISBN 10: 007015323X ISBN 13: 9780070153233
New Softcover First Edition Quantity Available: > 20
Seller
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Tata McGraw-Hill Education Pvt. Ltd., 2009. Softcover. Book Condition: New. First edition. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. It is based on the broad curriculum as prescribed by the National Council for Hotel Management & Catering Technology. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services. Table of contents Chapter 1. Introduction to Marketing and Services Chapter 2. Marketing Environment and Market Research Chapter 3. Consumer Behaviour in Services and the Future Guest Chapter 4. Hospitality Products and Service Chapter 5. Hospitality Pricing Strategies and Policies Chapter 6. Hospitality "Place" Strategies and Distribution Channels Chapter 7. Hospitality Sales Chapter 8. Hospitality Promotion,Advertising,and Public Relations Chapter 9. People as a Marketing Proposition Chapter 10. Physical Evidence as a Marketing Strategy Chapter 11. Processes as a Marketing Support Chapter 12. Strategic Marketing Planning and Control Bibliography Glossary Printed Pages: 240. Bookseller Inventory # 16873

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