Strategic Management (MCGRAW HILL SERIES IN MANAGEMENT)

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9780070165694: Strategic Management (MCGRAW HILL SERIES IN MANAGEMENT)
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This work, complete with cases, features coverage of core concepts in strategic management. It offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as full-chapter coverage of global strategic management. Theory and concepts are brought to life through numerous current examples drawn from a wide variety of organizations. The book's collection of 36 cases includes a mix of original author-written cases and additional classic and contemporary cases based on a variety of industries and organization types. Drawing on a broad range of academic research, it stresses strategic management as a set of skills and a way of thinking that must be developed by all managers.

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Alex Miller, University of Tennessee.

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Gregory G. Dess, Alex Miller
Published by Mcgraw-Hill College (1992)
ISBN 10: 0070165696 ISBN 13: 9780070165694
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