Robert Frank's "Microeconomics and Behavior" covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student's capacity to 'think like an economist'.
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Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Johnson Graduate School of Management at Cornell University, where he also teaches principles of microeconomics in the College of Arts and Sciences. His "Economic View" column appears monthly in The New York Times. After receiving his B.S. from Georgia Tech, he taught math and science for two years as a Peace Corps volunteer in rural Nepal.
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