Strikingitrich.com (Striking It Rich.com) : Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of

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9780070187245: Strikingitrich.com (Striking It Rich.com) : Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of
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StrikingItRich.com is not about the well-known giants, but something far more unusual and useful: 23 sites that have learned to do almost everything right. Each one has practical and fresh ideas to share - insider information that will nourish your e-commerce ambitions whether you are a budding entrepreneur or a Fortune 500 executive.
Every type of web-based enterprise is featured, including information sites that rely on advertising revenue; subscription sites; online retailing to consumers; business-to-business sales; as well as sites with substantial international traffic. You'll also read about people who put their catalog or store on the Web and by doing so have added hundreds of thousands, even millions, of dollars to their bottom line.
What is common to all is that they were started by ordinary folks with big dreams and modest budgets. Easton delved deep inside these 23 entrepreneurial minds to get answers to all your questions, candidly revealing exactly what works ... and what doesn't.

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Even as Net traffic soars, a general feeling persists that nobody--save computer and sex sites and a few other big-time exceptions--is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now.

StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and CEO Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. --Howard Rothman

From the Back Cover:

StrikingItRich.com is not a how-to book. It's better. It's a "how-it-was-done book" revealing 23 unique blueprints which lead to incredible success. Exclusive stories which have never been told... until now. These aren't the well-known giants, but something far more unusual and useful: 23 sites that have learned to do almost everything right. Each one has practical and fresh ideas to share - insider information that will nourish the e-commerce ambitions of budding entrepreneurs and Fortune 500 executives. Every type of web-based enterprise is featured, including information sites that rely on advertising revenue, subscription sites, online retailing to consumers as well as business-to-business sales. Told in story form, there's never been such a wealth of down-to-earth, fun-to-read business information. Award-winning journalist Jaclyn Easton delves deep inside 23 entrepreneurial minds getting answers to all your questions, candidly revealing exactly what works... and what doesn't.

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9780071355797: StrikingitRich.Com: Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of

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ISBN 10:  0071355790 ISBN 13:  9780071355797
Publisher: McGraw-Hill, 2000
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