Businessspeak: Using the Gentle Art of Verbal Persuasion to Get What You Want at Work

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9780070200005: Businessspeak: Using the Gentle Art of Verbal Persuasion to Get What You Want at Work

In this groundbreaking book, the internationally acclaimed author of The Gentle Art of Verbal Self-Defense applies the same powerful techniques to business. Readers will learn how to explain their ideas and strategies so clearly and convincingly that persuasion is virtually assured.

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From Library Journal:

Elgin is the very popular author of 23 books, mostly in the area of verbal abuse and personal communications. Here, she provides a system to overcome the most common barriers and traps that stand in the way of workplace communications success. Through a series of cases employing before-and-after scenarios, Elgin presents what people are trying to communicate and what went wrong, then replays the scenario using effective communications techniques. Complete dialog is given as well as observations from each communicator's point of view. Workout sections are included in each chapter for practicing the techniques presented. Reading this book is a rigorous exercise because of the amount of material presented and the intensity of the communication exchanges. The content is sound, and the author makes a valuable contribution to business communications literature. This book should be purchased by medium and large public libraries, as well as business school libraries.?William W. Sannwald, San Diego P.L.
Copyright 1995 Reed Business Information, Inc.

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