James Fitzsimmons' 1982 McGraw-Hill text, "Service Operations Management", the first book on the topic, defined the field of service operations management. Fitzsimmons is now senior author of an all new 1994 service management text which sets the paradigm for service management for the 1990s. This junior/senior/graduate text is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experiences and research with numerous service firms. Its highly readable presentation is designed to appeal even to students with little business experience.
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Book Description Mcgraw-Hill College. Hardcover. Book Condition: New. 0070212171 WE SHIP DAILY!!!. Bookseller Inventory # Z0070212171ZN
Book Description Mcgraw-Hill College, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070212171
Book Description Mcgraw-Hill College, 1994. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070212171
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800702121761.0
Book Description Mcgraw-Hill College, 1994. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-17-7451007