Microeconomics and Behavior - Hardcover

Book 3 of 6: UK Higher Education Business Economics

Frank, Robert H.

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9780070218772: Microeconomics and Behavior

Synopsis

Fully revised and updated, the second Southern African edition of Microeconomics and Behaviour explores the relationship between economic analysis and human behaviour. With an engaging and accessible narrative, key areas of intermediate microeconomics are explored using relevant Southern African examples and analytical problems to encourage students to think like economists.

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Book Description

Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to "think like an economist."

About the Author

A. P. (Pierre) de Villiers is associate professor in the Department of Economics at the University of Stellenbosch. He teaches mainly in microeconomics, mathematics for economists, and economics of education.

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