The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization

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9780070244313: The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization

This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.

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Grefe, Edward A., Linsky, Martin
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