This is a concise guide to starting a business, which puts the emphasis on the business plan and helps the first-time entrepreneur set clear objectives and map out realistic means to achieve them - for example: how to get a new business on a sound legal footing; how to select the right target market; how to develop a product or service strategy and a pricing strategy; how to determine the initial capital requirements and how to project the financial status for the first five years.
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The nationwide bestseller, updated for beating the odds and achieving breakthrough success
Insightful tips from over 100 Entrepreneurs for Starting a Business--and Doing It Right!
Today's conditions are among the best in history for starting and building your own business, and The McGraw-Hill Guide to Starting Your Own Business is renowned for showing thousands of entrepreneurs how to do just that. Now let this hands-on book give you the market-tested knowledge and confidence you need to identify and evaluate new business opportunities, draw up a business plan, find the money to get your new venture off the ground, and take that first step toward true success--by launching a business that in your heart, you know will work!
Praise for the first edition of The McGraw-Hill Guide to Starting Your Own Business:
Featured selection by the Fortune Book Club, Money Book Club, BusinessWeek Book Club, Book-of-the-Month Club
"The strength of The McGraw-Hill Guide to Starting Your Own Business is that it delivers on its promise. It is indeed a step-by-step blueprint for the first-time entrepreneur."--Jeffrey L. Seglin, Editor, Inc.
"The McGraw-Hill Guide to Starting Your Own Business is . . . an indispensable reference for any first-time entrepreneur--and an invaluable advantage for every fledgling business."--Fortune Book Club
"A down-to-earth guide to business startup essentials."--Money Book Club
"A practical, information-packed guide: it's loaded with the know-how you need to go it alone."--Book-of-the-Month ClubAbout the Author:
Stephen C. Harper, Ph.D. is a professor of management at the University of North Carolina at Wilmington and president of management consulting firm Harper and Associates, Inc.
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Book Description McGraw-Hill College, Blacklick, Ohio, U.S.A., 1990. Hard Cover. Book Condition: New. Dust Jacket Condition: New. The McGraw-Hill Guide to Starting Your Own Business shows new and prospective business owners how to beat the odds and join the select few who follow their dreams to financial reward,job satisfaction,and self reliance. Bookseller Inventory # 001492
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800702668581.0
Book Description Mcgraw-Hill, 1990. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070266859
Book Description Mcgraw-Hill, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070266859
Book Description Mcgraw-Hill, 1990. Hardcover. Book Condition: New. Bookseller Inventory # P110070266859
Book Description Mcgraw-Hill, 1990. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-199-95-0815000