Retail Management (The Mcgraw-Hill Series in Marketing)

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9780070270312: Retail Management (The Mcgraw-Hill Series in Marketing)

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

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Hasty, Ronald W.; Reardon, James
Published by Mcgraw-Hill College (1996)
ISBN 10: 0070270317 ISBN 13: 9780070270312
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Hasty, Ronald W.; Reardon, James
Published by Mcgraw-Hill College (1996)
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