This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
"synopsis" may belong to another edition of this title.
Book Description Mcgraw-Hill College, 1996. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070270317
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800702703121.0