The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.
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Book Description McGraw-Hill Companies, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070275432
Book Description Irwin Professional Pub, 1999. Hardcover. Book Condition: New. 6 Sub. Bookseller Inventory # DADAX0070275432