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The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.
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Book Description Irwin Professional Pub, 1999. Hardcover. Condition: New. 6 Sub. Seller Inventory # DADAX0070275432
Book Description McGraw-Hill Companies, 1999. Condition: New. book. Seller Inventory # M0070275432