Strategic Marketing

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9780070275430: Strategic Marketing

The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

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Emeritus Professor of Marketing David W Cravens
Published by McGraw-Hill Companies (1999)
ISBN 10: 0070275432 ISBN 13: 9780070275430
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Book Description McGraw-Hill Companies, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070275432

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David W. Cravens
Published by Irwin Professional Pub (1999)
ISBN 10: 0070275432 ISBN 13: 9780070275430
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Book Description Irwin Professional Pub, 1999. Hardcover. Book Condition: New. 6 Sub. Bookseller Inventory # DADAX0070275432

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