Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
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Book Description McGraw-Hill/Irwin, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 70275475
Book Description McGraw-Hill/Irwin, 2001. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0070275475