Analysis for Marketing Planning

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9780070275478: Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

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Lehmann, Donald R.; Winer, Russell S; Winer, Russell
Published by McGraw-Hill/Irwin (2001)
ISBN 10: 0070275475 ISBN 13: 9780070275478
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Donald R. Lehmann, Russell S Winer, Russell Winer
Published by McGraw-Hill/Irwin (2001)
ISBN 10: 0070275475 ISBN 13: 9780070275478
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Book Description McGraw-Hill/Irwin, 2001. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0070275475

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