New Products Management

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9780070275522: New Products Management

Crawford and Di Benedetto explain the New Products Process depth with case studies so managers can hit the ground running.

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About the Author:

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University

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Crawford, C. Merle; Di Benedetto, C. Anthony
Published by McGraw-Hill Companies (1999)
ISBN 10: 0070275521 ISBN 13: 9780070275522
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Book Description McGraw-Hill Companies, 1999. Hardcover. Book Condition: New. 6th. Bookseller Inventory # DADAX0070275521

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Crawford, C. Merle; Di Benedetto, C. Anthony
ISBN 10: 0070275521 ISBN 13: 9780070275522
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