Crawford and Di Benedetto explain the New Products Process depth with case studies so managers can hit the ground running.
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Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
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Book Description McGraw-Hill Companies, 1999. Hardcover. Book Condition: New. 6th. Bookseller Inventory # DADAX0070275521
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800702755221.0