International Management (MCGRAW HILL SERIES IN MANAGEMENT)

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9780070292260: International Management (MCGRAW HILL SERIES IN MANAGEMENT)
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This up-to-date, comprehensive text helped define the emerging field of international management. Thoroughly updated to reflect the critical world developments of the nineties, this is the first international text to offer a true managerial orientation. The text features in-depth coverage of both the strategic and behavioral dimensions of international management in a highly accessible style. Written by an experienced author team, the text offers unparalleled pedagogy, including numerous cases, boxed vignettes, review/discussion questions, exercises, and a generous array of tables, charts and exhibits. In the new edition, considerable effort was made to keep topics totally up-to-date and each chapter has new sections, tables and figures, real-world examples, research findings, and references. Four of the 18 chapters (1, 2, 3, and 6) are new, while three chapters (4, 5, and 17) are greatly expanded and revised. Also new are sixteen longer, end-of-book cases. With the exception of the classic "Road to Hell," all were written specifically for this text and carefully edited by the text authors. These cases are of two types -- longer, strategy-type cases and substantial, high-interest discussion cases.

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Other Popular Editions of the Same Title

9780070292222: International Management (Mcgraw-Hill Series in Management)

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ISBN 10:  0070292221 ISBN 13:  9780070292222
Publisher: Mcgraw-Hill College, 1994
Hardcover

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9780070292000: International Management (Mcgraw-Hill Series in Management)

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