The Electronic Marketing Manual/Integrating Electronic Media into Your Marketing Campaign

0 avg rating
( 0 ratings by GoodReads )
 
9780070293656: The Electronic Marketing Manual/Integrating Electronic Media into Your Marketing Campaign

One of the best ways to ensure profitability in the 90s is through electronic marketing. In "The Electronic Marketing Manual", direct marketing pioneer, Cecil C. Hoge Sr, shows consumer and business marketers how to select and customize the best electronic media product(s) for their sales and marekting needs. This media-by-media guide begins with standard media, such as TV, radio and telephone, and moves on to over 20 cutting-edge electronic technologies, including CD-ROM catalogues, direct-by-satellite business TV marketing, and electronic vending machines. Also featured are low-risk, high-profit strategies for deciding whether to use electronic media, how to get started and how to sidestep common problems, as well as success stories of small and mid-sized firms showing readers how to integrate electronic media into their marketing efforts to enhance product awareness, boost sales and slash costs.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Hoge, Cecil C.
Published by Mcgraw-Hill
ISBN 10: 0070293651 ISBN 13: 9780070293656
New Hardcover Quantity Available: 1
Seller
Skymedia
(PLANTATION, FL, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill. Hardcover. Book Condition: New. 0070293651 TRACKING NUMBER INCLUDED New Unread Book May have some very minor shelf wear. Bookseller Inventory # F-2-109

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.00
Convert Currency

Add to Basket

Shipping: US$ 5.00
Within U.S.A.
Destination, Rates & Speeds

2.

Hoge, Cecil C.
Published by Mcgraw-Hill (1993)
ISBN 10: 0070293651 ISBN 13: 9780070293656
New Hardcover First Edition Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill, 1993. Hardcover. Book Condition: New. First Edition. Bookseller Inventory # DADAX0070293651

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.75
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Hoge, Cecil C.
Published by Mcgraw-Hill (1993)
ISBN 10: 0070293651 ISBN 13: 9780070293656
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill, 1993. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070293651

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.38
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Hoge, Cecil C.
Published by Mcgraw-Hill (1993)
ISBN 10: 0070293651 ISBN 13: 9780070293656
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill, 1993. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-15-6332006

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 78.31
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

5.

Hoge, Cecil C.
ISBN 10: 0070293651 ISBN 13: 9780070293656
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800702936561.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 89.48
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds