Sales Management: Concepts, Practices, and Cases (MCGRAW HILL SERIES IN MARKETING)

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9780070326521: Sales Management: Concepts, Practices, and Cases (MCGRAW HILL SERIES IN MARKETING)
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Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.

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Other Popular Editions of the Same Title

9780071134026: Sales Management: Concepts, Practices and Cases (McGraw-Hill International Editions: Marketing & Advertising Series)

Featured Edition

ISBN 10:  0071134026 ISBN 13:  9780071134026
Publisher: McGraw-Hill Education (ISE Editi..., 1994
Softcover

9780070326378: Sales Management: Concepts, Practices, and Cases (MCGRAW HILL SERIES IN MARKETING)

McGraw..., 1986
Hardcover

9780071005043: Sales Management: Concepts, Practices and Cases

DA Inf..., 1987
Softcover

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