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Sales Management: Concepts, Practices, and Cases (MCGRAW HILL SERIES IN MARKETING) - Hardcover

Johnson, Eugene M.; Kurtz, David L.; Scheuing, Eberhard E.

  • 4.43 out of 5 stars
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Hardcover
ISBN 10: 0070326525 ISBN 13: 9780070326521
Publisher: McGraw-Hill College, 1994

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Synopsis

Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.

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  • PublisherMcGraw-Hill College
  • Publication date1994
  • ISBN 10 0070326525
  • ISBN 13 9780070326521
  • BindingHardcover
  • LanguageEnglish
  • Number of pages564
  • Rating
    • 4.43 out of 5 stars
      14 ratings by Goodreads

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Featured Edition

ISBN 10:  0071134026 ISBN 13:  9780071134026
Publisher: McGraw-Hill Education (ISE Editi..., 1994
Softcover