Sales Management: Concepts, Practices, and Cases (Mcgraw Hill Series in Marketing)

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9780070326521: Sales Management: Concepts, Practices, and Cases (Mcgraw Hill Series in Marketing)

Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.

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Johnson, Eugene M., Kurtz, David L., Sch
Published by Mcgraw-Hill College (1994)
ISBN 10: 0070326525 ISBN 13: 9780070326521
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Johnson, Eugene M.; Kurtz, David L.; Scheuing, Eberhard E.
Published by Mcgraw-Hill College (1994)
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