Marketing Research: An Applied Approach

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9780070347458: Marketing Research: An Applied Approach

This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.

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Kinnear, Thomas C.; Taylor, James R.
Published by McGraw Hill Higher Education (1983)
ISBN 10: 007034745X ISBN 13: 9780070347458
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Book Description McGraw Hill Higher Education, 1983. Hardcover. Book Condition: New. 2nd. Bookseller Inventory # DADAX007034745X

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Kinnear, Thomas C.; Taylor, James R.
ISBN 10: 007034745X ISBN 13: 9780070347458
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800703474581.0

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