Marketing Research: An Applied Approach (Mcgraw Hill Series in Marketing)

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9780070347571: Marketing Research: An Applied Approach (Mcgraw Hill Series in Marketing)

This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.

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Kinnear, Thomas C.; Taylor, James R.
Published by Mcgraw-Hill College (1991)
ISBN 10: 0070347573 ISBN 13: 9780070347571
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Book Description Mcgraw-Hill College, 1991. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-37-2582002

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