How to Start and Run Your Own Advertising Agency - Hardcover

Krieff, Allan

9780070352193: How to Start and Run Your Own Advertising Agency

Hardcover

ISBN 10: 0070352194 ISBN 13: 9780070352193

Publisher: McGraw-Hill, 1992

Attention all account execs, copywriters, art directors, and media planners who are right now working for somebody else ...
Attention all men and women who are looking for the best entrepreneurial opportunity of the '90s - even if your prior experience in advertising is limited or nonexistent ...
If you have dreams of launching your own business, YOU CAN'T FIND A BETTER OPPORTUNITY TODAY THAN THE ADVERTISING FIELD! Why? In the words of the author: "Advertising is a growth industry, and big money is to be made here. Many small agencies with only a few accounts are billing seven figures a year. Profit margins are high, the cost of entering the field is relatively low, and there is a readily available supply of talented, experienced help, if you know where to look for it."
Here's the first A-Z guide for starting your own ad agency - written by someone who's done it successfully. Presented in an easy-to-use, step-by-step format, this practical manual "walks" you through every stage of the process: from launching your agency ... to running it smoothly ... to growing it into a profitable business. Discover how to organize and coordinate the functions and responsibilities of all your departments - including creative, production, billing, media buying, print buying, and traffic; select the right community and office site, based on up-to-date demographic information and special market surveys that you'll learn to conduct yourself; attract and keep clients - with specific tips on what clients look for from an agency; the kind of business that you should be going after and what kinds of clients to be wary of; dos and don'ts in making a presentation that sells; and a checklist of things to do to keep clients happy and loyal; master the business end of your venture - from deciding on the best organizational structure ... to handling bookkeeping, records, and taxes ... to selecting and dealing with bankers, lawyers, accountants, and suppliers; develop winning print and TV campaigns and choose the right media mix for them; and effectively utilize all the newest technologies, including computers, telemarketing, and telemedia ... and much more!
Brimming with a wealth of instructional materials - from sample contracts, financial statements, and legal forms to special checklists and worksheets - here's a one-of-a-kind, "hands-on" manual that gives you both the creative and business advice you need to succeed and prosper as head of your own advertising agency.

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