Making Niche Marketing Work: How to Grow Bigger by Acting Smaller

0 avg rating
( 0 ratings by Goodreads )
 
9780070379718: Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
View all copies of this ISBN edition:
 
 

Large and small companies are discovering they must find their "niche" - those customers whose needs their competitors have overlooked - in order to increase sales and profits. "Making Niche Marketing Work" offers tested strategies to help companies pinpoint new opportunities and then position their products or services to meet customers' needs more closely. This hands-on guide shows how to gain and sustain competitive advantages by turning market shifts into marketing opportunities; building a niche marketing database; mining for niches in unexpected places; differentiating products and services from the competition's; obtaining and maintaining funding; dealing with production distribution, planning, personnel, advertising and selling; and getting potential users to try a product.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780070379541: Making Niche Marketing Work: How to Grow Bigger by Acting Smaller

Featured Edition

ISBN 10:  0070379548 ISBN 13:  9780070379541
Publisher: McGraw-Hill, 1991
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Robert E. Linneman, John L., Jr. Stanton
Published by Mcgraw-Hill (1992)
ISBN 10: 0070379718 ISBN 13: 9780070379718
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Mcgraw-Hill, 1992. Paperback. Condition: New. Seller Inventory # DADAX0070379718

More information about this seller | Contact this seller

Buy New
US$ 24.73
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

Robert E. Linneman; John L., Jr. Stanton
Published by McGraw-Hill (1992)
ISBN 10: 0070379718 ISBN 13: 9780070379718
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 1992. Condition: New. book. Seller Inventory # M0070379718

More information about this seller | Contact this seller

Buy New
US$ 27.46
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

Linneman, Robert E.; Stanton, John L., Jr.
Published by McGraw-Hill
ISBN 10: 0070379718 ISBN 13: 9780070379718
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. PAPERBACK. Condition: New. 0070379718 New Condition. Seller Inventory # NEW99.1007049

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

4.

Robert E. Linneman; John L., Jr. Stanton
ISBN 10: 0070379718 ISBN 13: 9780070379718
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # M-0070379718

More information about this seller | Contact this seller

Buy New
US$ 89.32
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds