What does tomorrow portend for executives, managers, their jobs and businesses in an even faster, more interactive and relentlessly competitive world? Welcome to Net Future. the prophetically plotted roadmap to a bold new world of commerce and consumerism. An interactive marketplace where success for the well-prepared will be no less than total. And all but impossible for those who are not. It's a world Chuck Martin, author of The New York Times Business Book Best Seller, The Digital Estate, is well equipped to foretell. A future dictated by seven "cybertrends" already taking form. Discover where they are, what they mean and how to get ready for all of them.
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Chuck Martin believes that we are on the heels of a revolution the likes of which we've never seen, and will never see again. In Net Future, Martin, whose previous book, The Digital Estate , explored the marriage of technology with content on the Internet, considers seven trends that promise to change the face of business forever. Martin argues that the Net future will change customer interactions so much that companies, in turn, will need to change how they do just about everything. Instead of companies driving products, Martin writes, "customers actually will drive the business on behalf of the producing company." The implications of a customer-driven enterprise are profound, and Martin buttresses his case with dozens of examples of companies who are successfully carving out a niche in this new frontier. Net Future is a good read for any manager or entrepreneur who wonders what his or her business might be like in the next millennium. --Harry C. EdwardsFrom the Back Cover:
Where is the Internet really going, and what will business be when it gets there? Welcome to Net Future, a world where information is power and the power of consumers is absolute. A world where business opportunities for the well prepared will be no less than absoluteand failure equally certain for those who are not. What's in store for
you, your business, and your future customers? Find out now with Net Future: The 7 Cybertrends That Will Drive Your Business, Create New Wealth, and Define Your Future
Praise for Chuck Martin's Digital Estate:
"Strategies for Competing, Surviving, and Thriving in an Internetworked World, The New
...A smart survival manual...particularly useful for its profiles of dozens of companies."Publisher's Weekly
"A clear, incisive and detailed look at the new economy...[it] explains the Internet and its implications for CEPs and other mortal, wired-phobic managers."Business and Technology
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Book Description McGraw-Hill. Book Condition: New. Autographed by Chuck Martin !. Bookseller Inventory # 1-A-2-3587
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