Marketing: 99/00 (Annual Editions : Marketing)

9780070411753: Marketing: 99/00 (Annual Editions : Marketing)

This reader of public press articles deals with the marketing issues for the 1990's and beyond; research, markets, and consumer behavior; developing and implementing marketing strategies; and global marketing.

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John E. Richardson (Editor)
Published by Dushkin Pub Group (1999)
ISBN 10: 0070411751 ISBN 13: 9780070411753
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Book Description Dushkin Pub Group, 1999. Paperback. Book Condition: New. 21st. Bookseller Inventory # DADAX0070411751

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John E. Richardson
ISBN 10: 0070411751 ISBN 13: 9780070411753
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