Healthcare Advertising and Marketing: A Practical Approach to Effective Communications

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9780070412361: Healthcare Advertising and Marketing: A Practical Approach to Effective Communications

Details how to structure an effective marketing campaign and develop advertising and communication vehicles, such as newsletters, brochures, press releases, print ads and broadcast commercials. Also addresses purchasing outside services and using technology to improve efficiency and quality of creative efforts. For administrators. Softcover

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Meade, Pat; Meade, Patricia Sue
Published by McGraw-Hill Professional Publishing (1998)
ISBN 10: 0070412367 ISBN 13: 9780070412361
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Book Description McGraw-Hill Professional Publishing, 1998. Paperback. Book Condition: New. Bookseller Inventory # SONG0070412367

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