Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing)

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9780070427822: Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing)

By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints

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About the Author:

Kent Monroe is a professor at the University of Illinois.

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Monroe, Kent B.
Published by Mcgraw-Hill College (1990)
ISBN 10: 0070427828 ISBN 13: 9780070427822
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Book Description Mcgraw-Hill College. Hardcover. Book Condition: New. 0070427828 New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Bookseller Inventory # S-0070427828

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