Strategic Management (Paperback Split)

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9780070429918: Strategic Management (Paperback Split)

This is a paperback split of the theory portion, the first twelve chapters, of the hardcover second edition of Miller/Dess, Strategic Management. The revision of this successful text blends state-of-the-art theory with a wealth of carefully-chosen applications. Theories and concepts are brought to life via numerous current examples from a variety of organizations. This emphasis on actual business practice is further supported by such features as "Executive Interviews" (commissioned exclusively for use in this book and linked directly to chapter coverage) and "Strategic Management Applications" boxes. The second edition incorporates such cutting-edge topics as the learning organization, the balanced scorecard, and core process reengineering.

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About the Author:

Alex Miller, University of Tennessee.

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Dess, Gregory; Miller, Alex
Published by Mcgraw-Hill College (1996)
ISBN 10: 007042991X ISBN 13: 9780070429918
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