Product Planning and Management: Designing and Delivering Value: Instructor's Manual (Marketing)

 
9780070430471: Product Planning and Management: Designing and Delivering Value: Instructor's Manual (Marketing)

For courses in marketing or product management, this text examines the analytical, decision-making and planning concepts and tools available to market, product and brand managers. Issues covered include product policy, new product development and line modification. It describes the similarities, within the marketing plan, between the development of new products and the management of existing programmes, covering the strategies that underlie both, and teaches the strategic approach a product manager takes in integrating value-creation with market planning. MARMIX, an interactive computer program, allows the reader to test models used in the text and to analyze new product problems.

"synopsis" may belong to another edition of this title.

Buy Used View Book

Shipping: US$ 7.61
From France to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

H. Moore
Published by McGraw Hill Higher Education (1993)
ISBN 10: 0070430470 ISBN 13: 9780070430471
Used Softcover Quantity Available: 1
Seller
Ammareal
(Grigny, France)
Rating
[?]

Book Description McGraw Hill Higher Education, 1993. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 1993. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-553-430

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 30.27
Convert Currency

Add to Basket

Shipping: US$ 7.61
From France to U.S.A.
Destination, Rates & Speeds