Branding: A Key Marketing Tool

ISBN 13: 9780070440555

Branding: A Key Marketing Tool

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9780070440555: Branding: A Key Marketing Tool

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

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Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

"About this title" may belong to another edition of this title.

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ISBN 10: 0070440557 ISBN 13: 9780070440555
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John M. Murphy (Editor)
Published by Mcgraw-Hill (1987)
ISBN 10: 0070440557 ISBN 13: 9780070440555
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Book Description Mcgraw-Hill, 1987. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0070440557

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