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Branding: A Key Marketing Tool ISBN 13: 9780070440555

Branding: A Key Marketing Tool - Hardcover

 
9780070440555: Branding: A Key Marketing Tool
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Essays discuss name brands, the psychology of names, legal considerations, commercial counterfeiting, and the development of new brands.

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  • PublisherMcGraw-Hill
  • Publication date1987
  • ISBN 10 0070440557
  • ISBN 13 9780070440555
  • BindingHardcover
  • Number of pages192
  • EditorMurphy John M.

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Other Popular Editions of the Same Title

9780333560761: Branding: A Key Marketing Tool

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ISBN 10:  0333560760 ISBN 13:  9780333560761
Publisher: Palgrave Macmillan, 1991
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  • 9780333399118: Branding: A Key Marketing Tool

    Palgra..., 1987
    Hardcover

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Published by McGraw-Hill (1987)
ISBN 10: 0070440557 ISBN 13: 9780070440555
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