Branding: A Key Marketing Tool

ISBN 13: 9780070440555

Branding: A Key Marketing Tool

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9780070440555: Branding: A Key Marketing Tool

Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

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ISBN 10: 0070440557 ISBN 13: 9780070440555
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Published by Mcgraw-Hill (1987)
ISBN 10: 0070440557 ISBN 13: 9780070440555
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Book Description Mcgraw-Hill, 1987. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070440557

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