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The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
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Herta Murhpy is deceased. Please do not send any correspondence to either her school or home addresses.
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Book Description McGraw-Hill Companies, The. Hardcover. Condition: Very Good. Very good condition - book only shows a small amount of wear. Seller Inventory # G0070440611I4N00
Book Description Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: second ] Publisher: McGraw-Hill Pub Date: 10/1/1976 Binding: Hardcover Pages: 703 second edition. Seller Inventory # 2518526
Book Description McGraw-Hill Education, 1976. Hardcover. Condition: Very Good. No dust jacket. We have 1.5 million books to choose from -- Ship within 48 hours -- Satisfaction Guaranteed!. Seller Inventory # 338453
Book Description McGraw-Hill, 1976. Hardcover. Condition: Used: Good. Seller Inventory # SONG0070440611
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Book Description McGraw-Hill, 1976. Hardcover. Condition: Good. 2nd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0070440611