The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
"synopsis" may belong to another edition of this title.
Herta Murhpy is deceased. Please do not send any correspondence to either her school or home addresses.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Companies, The. Paperback. Book Condition: Very Good. Book shows a small amount of wear - very good condition. Bookseller Inventory # G0070440611I4N00
Book Description Book Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: second ] Publisher: McGraw-Hill Pub Date: 10/1/1976 Binding: Hardcover Pages: 703 second edition. Bookseller Inventory # 2518526
Book Description McGraw-Hill, 1976. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0070440611
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800704406164.0