LOUDON Consumer Behavior 4/E

ISBN 13: 9780070473812

Consumer Behavior 4/E

 
9780070473812: Consumer Behavior 4/E

This book is written for the beginning students of consumers behavior, whether he or she is at the undergraduate or the graduate level,with the purpose of blending both concepts and application from the field of consumer behavior. No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.

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Book Description Softcover. Book Condition: New. 4th edition. Brand New; Paperback; Black & White Edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # INABINIS1460792

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Book Description McGraw Hill Education, 2002. Softcover. Book Condition: New. 4th edition. This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level,with the purpose of blending both concepts and application from the field of consumer behavior. No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major. Table of contents PART I: STUDYING CONSUMER BEHAVIOR Chapter 1. Introduction Chapter 2. Understanding Consumers and Market Segments PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR Chapter 3. Culture Chapter 4. Subcultures Chapter 5. Social Class Chapter 6. Social Groups Chapter 7. family Chapter 8. Personal influence and diffusion of innovations PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR Chapter 9. Personality and self-concept Chapter 10.Motivation and involvement Chapter 11.Information Processing Chapter 12.Learning and Memory Chapter 13.Attitudes Chapter 14.Changing Attitudes PART IV: CONSUMER DECISION PROCESSES Chapter 15.Problem Recognition Chapter 16.search and evaluation Chapter 17.Purchasing Processes Chapter18.Postpurchase Behavior PART V: ADDITIONAL DIMENSIONS Chapter 19.Modeling and researching consumer behavior Chapter 20.Consumerism Chapter 21.Organizational buyer behavior Cases Notes Index Printed Pages: 816. Bookseller Inventory # 21609

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Book Description McGraw Hill Education, 2002. Softcover. Book Condition: New. 4th edition. This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level,with the purpose of blending both concepts and application from the field of consumer behavior. No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major. Table of contents PART I: STUDYING CONSUMER BEHAVIOR Chapter 1. Introduction Chapter 2. Understanding Consumers and Market Segments PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR Chapter 3. Culture Chapter 4. Subcultures Chapter 5. Social Class Chapter 6. Social Groups Chapter 7. family Chapter 8. Personal influence and diffusion of innovations PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR Chapter 9. Personality and self-concept Chapter 10.Motivation and involvement Chapter 11.Information Processing Chapter 12.Learning and Memory Chapter 13.Attitudes Chapter 14.Changing Attitudes PART IV: CONSUMER DECISION PROCESSES Chapter 15.Problem Recognition Chapter 16.search and evaluation Chapter 17.Purchasing Processes Chapter18.Postpurchase Behavior PART V: ADDITIONAL DIMENSIONS Chapter 19.Modeling and researching consumer behavior Chapter 20.Consumerism Chapter 21.Organizational buyer behavior Cases Notes Index Printed Pages: 816. Bookseller Inventory # 21609

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