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Employing a fairly boosterish tone, Jayachandra and Melkote (both of the Stanford Business Research Foundation, a California market research company) give advice to business executives on taking advantage of e-business operations. The structure of their text closely follows their conceptual model of e-business operation, with chapters addressing creating visions, "dematerializing" the business, creating value from information, employing new infrastructures, establishing "convergence," and successfully manipulating "Internet time" and "e-space." Tata McGraw Hill is India's branch of McGraw. Distribution of this particular book in the US is by Stanford Business Research Foundation, 1713 Chitamook Ct., Sunnyvale, CA 94087. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
"synopsis" may belong to another edition of this title.
Y. Jayachandra is the founder and CEO of Stanford Business Research Foundation, a market research consultancy located at the heart of Silicon Valley. He consults with several Fortune 100 companies in Europe, Japan and North America in high tech business.
G. Melkote is a senior research analyst with Stanford Business Research Foundation since 1985. She is the co-author of Re-Engineering the Networked Enterprise, McGraw-Hill, 1994.
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