This book is about the theory and thought behind successful envisioning of e-business in the long term. While it does not offer the ultimate word on this topic, it does offer a starting point for provocative ideas, trends and predictions to make the readers think creatively about their business and future.
The authors draw upon the wealth of ideas and experiences of industry stalwarts from Silicon Valley and institutions from high tech industrial centers around the world including Seattle, Boston, Dallas, Tokyo, Osaka, Zurich, Brussels and Paris. The purpose of this book is to instill certain core values to enable businesses succeed in the digital era.
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Y. Jayachandra is the founder and CEO of Stanford Business Research Foundation, a market research consultancy located at the heart of Silicon Valley. He consults with several Fortune 100 companies in Europe, Japan and North America in high tech business.
G. Melkote is a senior research analyst with Stanford Business Research Foundation since 1985. She is the co-author of Re-Engineering the Networked Enterprise, McGraw-Hill, 1994.
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