Marketing Management: Strategies and Programs

4.79 avg rating
( 14 ratings by Goodreads )
 
9780070490970: Marketing Management: Strategies and Programs
View all copies of this ISBN edition:
 
 

Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780071142557: Marketing Management: Strategies and Programs

Featured Edition

ISBN 10:  007114255X ISBN 13:  9780071142557
Publisher: McGraw-Hill Publishing Co., 1997
Softcover

9780070489714: Marketing Management: Strategies and Programs (MCGRAW HILL SERIES IN MARKETING)

McGraw..., 1993
Hardcover

9780070489202: Marketing management: Strategies and programs (McGraw-Hill series in marketing)

McGraw..., 1982
Hardcover

9780071133227: Marketing Management: Strategies and Programs

McGraw..., 1994
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Guiltinan, Joseph P, Paul, Gordon W, Mad
Published by McGraw-Hill/Irwin (1996)
ISBN 10: 007049097X ISBN 13: 9780070490970
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 1996. Hardcover. Condition: New. Never used!. Seller Inventory # P11007049097X

More information about this seller | Contact this seller

Buy New
US$ 39.88
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Joseph P Guiltinan, Gordon W Paul, Thomas J Madden
Published by McGraw-Hill/Irwin (1996)
ISBN 10: 007049097X ISBN 13: 9780070490970
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 1996. Hardcover. Condition: New. 6. Seller Inventory # DADAX007049097X

More information about this seller | Contact this seller

Buy New
US$ 42.84
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

3.

Joseph P Guiltinan; Gordon W Paul; Thomas J Madden
Published by McGraw-Hill/Irwin (1996)
ISBN 10: 007049097X ISBN 13: 9780070490970
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill/Irwin, 1996. Condition: New. book. Seller Inventory # M007049097X

More information about this seller | Contact this seller

Buy New
US$ 54.23
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds