Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

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9780070517820: Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Neil Rackham, Lawrence Friedman, Richard Ruff
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